woah this is amazing! will save this for documentation purposes xD
Want more customers?
Get roasted 🔥
I've analyzed over 750 landing pages to learn what turns visitors into customers — now I'll show you what's stopping yours, with a roast.
Every section annotated — with the fix you can test
Your real page, marked up section by section: what's working, what's killing conversions, and the exact change to make — not a generic score.
🤔
What the hell is a roast?
A 15-minute, private video, packed with personalised, easy-to-implement advice that will improve your landing page conversion. Sent to you within 48 hours.
- 💸No increase in conversion? I'll refund you
- 🦄I can roast your live landing page or your new design
- 🍗I roast: SaaS, service, newsletter, ecommerce or lead magnet pages
Is this you?
- 😱
Spending every waking hour marketing your SaaS, but struggling to sign up new customers?
- ❌
Know that your product is awesome but your landing page feels lifeless and meh? Ideal customers are visiting your landing page but just don't get it?
- 💸
Are your ads on Google, Facebook or LinkedIn generating clicks but not leads or sales? Or your new customer CPA is far too expensive?
Not sure what you've missed? You need a landing page roast.
Watch a landing page roast
Don't worry, yours will be personalised for you and 100% private.
A personalised video audit
Your roast is a 15 minute private, personalised video audit detailing what you've missed, and how to fix it.
Fixes identified
Specific fixes to your page's copy, design, positioning, pain-building, social proof, illustration and images, sign up forms, CTAs and load speed.
Don't lose new customers
It's not too late — don't lose another new customer. Your full video roast will be with you in 48 hours or less.
Higher MRR, lower CPA
Watch your MRR increase, and your CPA drop. Sleep peacefully knowing your landing page is working hard to turn visitors into customers.
No-risk guarantee
If your landing page conversion doesn't increase, I'll refund you.
Don't just take my word for it
What founders say after getting their landing page roasted.
If any of y'all need in-depth landing page reports, @code_luk's pages.report is superb. Trust me, there is some stuff you don't currently have right that is losing you customers.
I need this 😆
Really cool site to learn about landing pages by @code_luk! Inbox Zero now featured 😍 Many more examples on pages .report
nice!! reminds me of mobbin just with more value do you already have paying user?
Would love to hear what you think about supastarter.dev 🔥
really cool analysis 👌
pages.report/dashboard/6861…
Today I added a CHANGELOG page to my website. Using a markdown file to edit the content. Gonna add all the updates here too. Heard it's also good for SEO 📈 Literally doing everything now to improve SEO 😅 @code_luk thanks for the tip 🙌
What are some of the best OG images you've seen? Really like this one by @code_luk 👇
I removed it from navbar already thanks to your advice Luke! Put it in footer instead and it looks much cleaner now
pages.report is a really cool project by @code_luk giving you an extensive analysis on landing pages that convert. He created a really good overview on supastarter(.)dev, which you can find for free on that page.
Every week, I try to meet a new maker. Why? Because every person you meet = a stronger network. Now that I know Luke personally, I can recommend his SaaS to anyone who needs better landing pages that convert. And if I need help in the future, I know I can ask him. And it's so
Let's make friends online ❤️ Another cool meet, today with @Pauline_Cx That was awesome to talk with a much more experienced entrepreneur. Talk to PEOPLE more. PS. Pauline, sorry for the Google Meet overlay 🙇♂️
How it works: your 4 simple steps to increase conversion
Book a roast
Submit your URL and answer some very simple questions to help me understand your business goals and ideal customers.
Conversion opportunities identified
Publish and measure your high-converting landing page
Work weekends. Sorry.
🍗
Book a roast
I'm Luke
I'm a conversion-obsessed developer & marketer with years of experience in landing page optimisation
I build and roast landing pages for early-stage startups and SaaS founders
I've completed hundreds of landing page teardowns
I've helped thousands of founders with my free marketing resources, blog posts and breakdowns
I share everything I learn on YouTube and in my teardown videos
I previously built and grew my own products to real traction
I wrote a book — you can check it out at lukcode.com
Recent teardowns
Real landing pages, broken down section by section
Frequently Asked Questions
Why are you obsessed with landing page conversion?
Because it's the highest-leverage thing you can fix. Lifting your conversion rate earns more from the exact same traffic — no extra ad spend, no more work driving clicks. Most pages leak customers in fixable ways, and that drives me nuts.
Will my conversions actually increase?
That's the whole point. I focus on the specific changes most likely to move your numbers. If your conversion rate doesn't increase, you get your money back — see the guarantee.
Why a 15-minute video?
A video lets me show you exactly what I mean — pointing at the specific section, headline or button — instead of vague written notes. 15 minutes is enough to be thorough without wasting your time.
How much does it cost?
$49, one-time, for a full personalised video roast of your landing page — with a 100% money-back guarantee if your conversion rate doesn't increase.
My landing page isn't live yet. Can you roast it?
Yes. Send me a Figma file, a design or even a rough wireframe and I'll roast it before you ship — the cheapest time to fix conversion issues is before launch.
Is my roast private?
100%. Your roast is a private video sent only to you. I never publish it or share your page without your explicit permission.
Can you roast my ecommerce, B2C or newsletter subscribe page?
Yes — SaaS, service, ecommerce, B2C, newsletter and lead-magnet pages are all fair game. The conversion principles apply across all of them.
Can you roast my German, French, Spanish (foreign language) website?
Yes. Send me a translation of the key copy and I'll roast the structure, layout, offer and conversion elements — those work the same in any language.
Can you build or write the copy for my landing page?
The roast itself is advice, not done-for-you work. But if you'd like me to implement the fixes or write the copy afterwards, just ask — I offer that separately.
Stop wasting your time and money on marketing.
Experience complete calm. Know that your landing page is working over-time to turn more visitors into customers.
Roast me$49
100% money-back guarantee if your conversion rate doesn't increase