Free landing page audit — in dollars, not out of 100
Five conversion layers and a technical hygiene layer, read from your live page in about 30 seconds. Tell us your traffic and what a conversion is worth, and the report opens with what one percentage point is worth to you per month — because that is the number that decides whether any of this is worth your afternoon.
What is a landing page audit?
A landing page audit is a structured review of a single page against the things that decide whether visitors convert: whether the offer is clear, whether the price is visible, whether there is credible proof, whether the page asks for one thing or five, and whether the obvious objections are answered.
A technical audit checks whether the page works. A conversion audit checks whether it persuades. They are different jobs, and most free tools only do the first — which is why a page can score 95 out of 100 and still sell nothing.
Prefer to do it by hand? The same walkthrough, section by section, is written up in how to audit a landing page in 15 minutes. For the whole funnel rather than one page, start with how to do a CRO audit.
The five conversion layers
Every finding in the report belongs to one of these five. They are ordered by how early they lose a visitor — a page with no clear offer never gets far enough for its FAQ to matter.
1. Offer clarity
Does the headline say what this is and who it is for, or does it describe the page? We flag generic headlines, missing sub-heads and stock filler like “seamless” and “innovative” — the words a page reaches for when it hasn't decided what it does.
2. Price transparency
Is there a number a visitor can react to, or a route to one? A page with no price sends every cost-sensitive visitor away to find out, and most of them don't come back.
3. Proof
Testimonials, review schema, named attribution, a result figure, recognisable logos. Unattributed praise scores worse than no praise — it reads as invented.
4. Focus and friction
How many different things the page asks for, how many exits surround the CTA, how many fields the form demands. Competing calls to action are the most common way a good offer loses.
5. Objection handling
An FAQ, a guarantee, a free trial, “cancel any time”, a privacy link. Every objection you leave unanswered gets answered by the visitor leaving to think about it.
Underneath: technical hygiene
Underneath those five, we run the mechanical layer every free checker runs — title and meta tags, indexability, canonical, structured data, share previews, HTML weight, script count, image dimensions and a real Google Lighthouse mobile run. It never sells anything by itself, but broken hygiene quietly caps everything above it.
Three steps, about a minute
- Step 1
Give us the page and two numbers
The URL, roughly how many people see it each month, and what one conversion is worth to you on average. Without those two numbers an audit can only hand back a score, and nobody has ever fixed a page because of a score.
- Step 2
We fetch the page and run the checks
Around 30 seconds: the five conversion layers read from your live markup, plus the technical hygiene layer and a Google Lighthouse mobile run.
- Step 3
You get the arithmetic and every finding
What one percentage point of conversion rate is worth per month on your page, every problem we found named, and the single biggest one worked through in full.
A machine can tell you the testimonial is missing. Not that the one you have is unconvincing.
This audit reads your markup, so it finds what markup can prove — no price, five competing CTAs, anonymous proof, no risk reversal. What it cannot do is read your page like a stranger with a credit card and tell you which of the findings to fix first. That sequencing is the $99 audit: your page reviewed by hand, section by section, on video, within 48 hours, with the list in order.
There is a sixth layer this tool deliberately doesn't claim to check: section order and message match — whether your page makes its argument in the sequence a buyer needs it, and whether it answers the question the visitor arrived with. No parser can read that off your HTML. It is the layer that most often explains a page that passes everything above and still doesn't sell.
See the human auditFair questions
What is a landing page audit?
A landing page audit is a structured review of a single page against the things that decide whether visitors convert: whether the offer is clear, whether the price is visible, whether there is credible proof, whether the page asks for one thing or five, and whether the obvious objections are answered. A technical audit checks whether the page works; a conversion audit checks whether it persuades. The two are different jobs and most free tools only do the first.
What does this free landing page audit check?
Five conversion layers — offer clarity, price transparency, proof, focus and friction, objection handling — plus a technical hygiene layer covering meta tags, indexability, structured data, social previews, page weight and a real Google Lighthouse mobile speed run. Every finding is named and explained.
Why does it ask for my traffic and deal value?
Because a score out of 100 tells you nothing about whether a fix is worth your afternoon. With visitor volume and average conversion value we can show you what one percentage point of conversion rate is actually worth per month on that page. That number is arithmetic on your own two inputs, not an estimate — we do not claim to know your current conversion rate, and we do not invent a lift figure for each finding.
Is it really free? What's the catch?
Really free, no signup and no email. The report names every problem we found and works the biggest one through in full. What it does not give you is the order to fix them in — sequencing them for your traffic, your price point and your audience takes judgement, and that is the paid audit.
Can a tool tell me why my page doesn't convert?
Partially. A tool can prove there is no price on the page, that five different calls to action are competing, or that the testimonials have no names attached. It cannot tell you the testimonial you have is unconvincing, or that your headline answers a question your buyer never asked. Treat an automated audit as the floor, not the ceiling.
How is this different from a CRO audit?
It is the same discipline at a smaller scope. A full CRO audit looks at a whole funnel — traffic sources, analytics, the path from ad to checkout, and usually session recordings and test history. This audits one page from its markup. If the page is the bottleneck, start here.
Can I share my report?
Yes — every report has a permanent URL you can send to your team or post publicly. Reports of the same URL within an hour reuse the same underlying checks.