Top 12 Landing Pages Free Templates to Boost Conversions

Building a high-converting landing page is critical for any successful marketing campaign, yet starting from scratch requires significant time, design skill, and development resources. This guide cuts through the noise to provide a curated list of the best sources for landing pages free templates, enabling you to launch professional-looking pages quickly and efficiently. Whether you're a marketer needing to validate an idea, a SaaS startup launching a new feature, or an entrepreneur testing a product, the right template can be a game-changer. Utilizing free assets is a cornerstone of effective startup marketing on a budget, freeing up capital for other growth channels.

This resource is designed to be your definitive catalog. We've compiled a detailed analysis of the top platforms and repositories, from no-code builders like Webflow and Wix to code-based libraries such as BootstrapMade and HTML5 UP. Each entry includes a direct overview of its key features, ideal use cases, and an honest assessment of its limitations to help you make an informed decision. Forget endless searching; this article provides screenshots and direct download links for every recommended template, so you can find the perfect fit for your project and deploy it immediately.

1. Webflow Templates Marketplace

Webflow's official marketplace is a premier destination for designers and no-code developers seeking visually stunning and highly interactive landing pages free templates. It stands out by offering templates that are not just static designs but fully functional websites built within Webflow's powerful visual editor. This allows for unparalleled customization, including complex animations and CMS integration, without writing a single line of code.

Key Features and Use Cases

The platform is ideal for SaaS startups and marketing teams aiming to create a professional online presence quickly. You can filter templates specifically for "Landing" pages and select the "Free" option to browse a curated collection. Each free template can be "cloned" directly into your Webflow account, allowing for immediate customization. Use these templates for product launches, event registrations, or lead capture campaigns where a high-end, polished feel is crucial.

• Best For: Tech startups, digital agencies, and portfolio sites needing sophisticated animations.
• Implementation Tip: Use the free templates to experiment with Webflow's editor. Once you're comfortable, you can upgrade to a paid plan to connect a custom domain and remove the Webflow branding for a fully professional site.

Pricing and Limitations

While the templates themselves are free to clone and use on a webflow.io subdomain, unlocking their full potential requires a paid plan. To connect a custom domain, remove Webflow branding, or export code, you'll need to subscribe to one of their site plans. This model offers a fantastic "try-before-you-buy" experience. You can learn more about how these designs contribute to building high-converting landing pages and decide if the investment is worthwhile.

Website: Webflow Landing Page Templates

2. Wix Landing Page Builder

Wix is a dominant force in the no-code website building space, and its dedicated Landing Page Builder offers a vast gallery of landing pages free templates. It’s renowned for an exceptionally user-friendly drag-and-drop editor, making it one of the fastest ways for non-technical users to launch a functional page. The platform's strength lies in its all-in-one ecosystem, providing everything from AI-assisted content creation to built-in marketing tools.

Key Features and Use Cases

The platform is perfect for small businesses, solopreneurs, and marketers needing to quickly validate an idea or run a time-sensitive campaign. Its templates cover a wide range of industries and goals, such as webinar registrations, app downloads, and "coming soon" announcements. The seamless integration with Wix's broader toolset, including email marketing and CRM, allows you to manage leads captured from your landing page within a single dashboard.

• Best For: Small businesses, event promotions, and rapid campaign deployment.
• Implementation Tip: Leverage the built-in AI Text Creator to generate initial copy for your headlines and descriptions, then refine it to match your brand's voice for a faster workflow.

Pricing and Limitations

You can design, customize, and publish your landing page completely for free on a Wix subdomain (e.g., username.wixsite.com/sitename). However, this free version includes prominent Wix branding. To connect a custom domain, remove the ads, and access more advanced analytics and marketing features, you must upgrade to a premium plan. This makes Wix an excellent starting point, allowing you to build and test your page before committing financially.

Website: Wix Landing Page Builder

3. HubSpot Free Landing Page Builder

HubSpot's platform is an all-in-one solution for marketers whose primary goal is lead generation and nurturing. It offers a library of landing pages free templates that integrate directly with its powerful, free CRM. The key differentiator is its ability to create landing pages that are not just standalone designs but are deeply embedded within a larger marketing automation and sales ecosystem, allowing for seamless data flow from lead capture to customer relationship management.

Key Features and Use Cases

This builder is perfect for businesses focused on inbound marketing and sales funnel optimization. The templates are mobile-responsive and can be customized using a simple drag-and-drop editor. You can create pages for ebook downloads, webinar registrations, or free trial signups. The native CRM integration allows for personalization based on contact data and triggers automated follow-up sequences, making it a powerhouse for B2B and SaaS companies.

• Best For: B2B companies, sales teams, and marketers using CRM-driven campaigns.
• Implementation Tip: Connect the form on your free landing page to a HubSpot workflow to automatically enroll new leads into an email nurture sequence, maximizing conversion potential from day one.

Pricing and Limitations

The landing page builder and templates are available within HubSpot's free tools, which is a great starting point. However, to remove HubSpot branding, use a custom domain, and access advanced features like A/B testing or smart content, you must upgrade to a paid Marketing Hub plan. This makes the free version an excellent tool for lead capture, but scaling professional campaigns will require an investment.

Website: HubSpot Landing Page Builder

4. Mailchimp Landing Page Builder

Mailchimp's Landing Page Builder is an excellent choice for marketers who want to create simple, effective landing pages free templates that are deeply integrated with their email marketing efforts. Rather than focusing on complex design, Mailchimp excels at connecting landing page actions directly to your audience lists, automations, and e-commerce data. Its drag-and-drop editor makes it incredibly easy to launch pages for list growth, promotions, or downloadable offers without leaving your marketing hub.

Key Features and Use Cases

The builder is perfect for quickly creating pages that support lead generation campaigns. Use cases include setting up a sign-up page for a new newsletter, promoting a limited-time offer, or hosting a contest. Because the forms connect natively to your Mailchimp lists, the process of capturing and nurturing new leads is seamless. The mobile-responsive templates ensure a consistent experience across all devices.

• Best For: Small businesses, content creators, and marketers already using Mailchimp for email.
• Implementation Tip: After a user submits a form on your landing page, use Mailchimp's automation features to trigger an instant welcome email or a lead magnet delivery, creating a smooth and professional user journey from the start.

Pricing and Limitations

The landing page builder and its templates are available on Mailchimp's free plan, allowing you to publish unlimited pages on a mailchi.mp domain. This is a powerful feature for anyone starting out. However, more advanced capabilities like A/B testing, dynamic content, and connecting a custom domain are reserved for paid subscription tiers. The free plan is ideal for straightforward campaigns, but growing businesses will need to upgrade to unlock sophisticated optimization tools.

Website: Mailchimp Landing Page Builder

5. WordPress.org Theme Directory

The official WordPress.org Theme Directory is a vast repository offering thousands of completely free themes, many of which are specifically designed as landing pages free templates. It stands out due to its open-source nature and massive community-driven ecosystem. Unlike closed platforms, these themes offer limitless customization potential, especially when paired with popular page builder plugins, giving users full control over their digital presence.

Key Features and Use Cases

This directory is an excellent resource for anyone with a self-hosted WordPress site, from bloggers to small businesses. You can find one-page or landing page themes by searching for tags like "one-page," "landing page," or "business." Since the themes are open-source, they serve as a perfect foundation for creating lead generation forms, event announcements, or app showcases. The user ratings and active install counts provide valuable social proof to help you gauge theme quality and popularity before committing.

• Best For: Budget-conscious startups, freelancers, and businesses that need full control and ownership of their website.
• Implementation Tip: Combine a lightweight landing page theme with a drag-and-drop page builder plugin like Elementor or Beaver Builder for the ultimate design flexibility without needing to code.

Pricing and Limitations

The themes are 100% free to download and use. However, the primary requirement is that you must have your own web hosting and a WordPress installation, which are separate costs. While the selection is immense, the quality can vary significantly between themes, and some may lack dedicated support. It’s crucial to check for recent updates and positive reviews. You can learn more about how to select the right option from the many available free landing page templates to ensure your choice is reliable and effective.

Website: WordPress.org Theme Directory

6. Carrd Templates

Carrd is a masterclass in simplicity, offering a curated collection of landing pages free templates designed exclusively for single-page sites. Its strength lies in speed and ease of use, making it a go-to for individuals and businesses needing a beautiful, responsive landing page without the complexity of a traditional website builder. The platform's templates are known for their clean, modern, and minimalist design aesthetic.

Key Features and Use Cases

Carrd is perfect for personal portfolios, app launch announcements, or simple lead capture forms. The platform makes it easy to browse community-curated lists and view live demos to find the perfect starting point. Because every template is one-page focused, you can go from concept to live site in a matter of minutes, making it ideal for time-sensitive projects or simple validation experiments for a new product idea.

• Best For: Individuals, freelancers, and startups needing a quick, stylish single-page presence.
• Implementation Tip: Use the free plan to quickly create and publish a landing page to a carrd.co subdomain. This is an excellent way to test an idea or create a temporary "link in bio" page.

Pricing and Limitations

The core offering is generous; you can build up to three sites using free templates on a Carrd subdomain. However, to access premium templates, connect a custom domain, or integrate forms and third-party widgets like Google Analytics, you must upgrade to a Pro plan. The Pro plans are exceptionally affordable, making Carrd one of the most cost-effective solutions for launching a professional, simple landing page with advanced features.

Website: Carrd Templates

7. One Page Love

One Page Love is not a template builder itself but a highly curated directory showcasing single-page websites, templates, and resources. It serves as an inspirational hub and a practical starting point, gathering some of the best landing pages free templates from across different platforms like Webflow, Framer, Carrd, and raw HTML into one convenient location. Its strength lies in its long-standing editorial curation, which helps users discover high-quality designs without sifting through countless mediocre options.

Key Features and Use Cases

The platform is excellent for developers, designers, and marketers who want to quickly compare templates from various tools before committing to one. You can easily filter by platform and select "Free" to see a collection of starting points for your next project. It’s perfect for finding inspiration for a minimalist portfolio, a simple app showcase, or a lead magnet page where design elegance and simplicity are key.

• Best For: Marketers and designers exploring different platforms or needing quick, well-designed HTML templates.
• Implementation Tip: Use the platform to find a template, then follow the link to its source. Since these are third-party templates, verify the license and usage rights on the creator's site before you begin editing.

Pricing and Limitations

The service of browsing and discovering templates on One Page Love is completely free. However, the templates themselves are hosted on third-party sites, and while many are free, some may have premium versions or require attribution. The primary limitation is the variability in quality and support, as One Page Love curates but does not create or support the templates directly. Many modern templates featured here are perfect for showcasing product demos, a strategy that pairs well with an effective landing page video to boost engagement.

Website: One Page Love

8. Start Bootstrap

Start Bootstrap is a trusted resource for developers seeking high-quality, open-source landing pages free templates built with the Bootstrap framework. Unlike no-code platforms, it provides direct access to source files, making it a go-to for those who prefer to work directly with code. The templates are modern, responsive, and come with an MIT license, offering complete freedom for personal and commercial projects without attribution requirements.

Key Features and Use Cases

This platform is perfect for developers building a marketing site for an open-source project, a simple SaaS homepage, or a quick-start template for a client. Each template includes a live preview, a GitHub repository link, and a direct download option. The inclusion of source files and npm scripts allows for deep customization of styles, scripts, and structure, giving developers full control over the final product.

• Best For: Developers, agencies, and tech-savvy founders who need a solid, customizable code base.
• Implementation Tip: After downloading a template, run npm install and npm start to set up a local development environment with live reloading, which significantly speeds up the customization process.

Pricing and Limitations

Start Bootstrap’s templates are completely free. The primary "cost" is the technical requirement; you must be comfortable with HTML, CSS, and some JavaScript to modify and deploy the files on your own hosting. There are no built-in A/B testing, analytics, or drag-and-drop editing features. It's a pure code-first approach, offering maximum flexibility in exchange for ease of use for non-developers.

Website: Start Bootstrap Landing Page

9. BootstrapMade

BootstrapMade provides a rich catalog of clean, modern, and responsive landing pages free templates built on the popular Bootstrap framework. It stands out by offering straightforward, pure HTML/CSS/JS templates that are easy to download and deploy on any web server. The platform clearly distinguishes between its free and paid "Pro" versions, making it simple for developers and startups to choose the right fit for their project needs.

Key Features and Use Cases

This platform is an excellent choice for developers who need a reliable, well-coded foundation without the overhead of a complex CMS or builder. The templates are perfect for creating quick portfolios, product showcases, app launch pages, and event registration forms. Each template is regularly updated to the latest Bootstrap version, ensuring modern standards and compatibility.

• Best For: Developers, freelancers, and small businesses needing a quick-to-launch, code-based landing page.
• Implementation Tip: Download a free template to get your project online quickly. If you need features like a working contact form or want to remove the footer credit, you can easily upgrade to the Pro version later.

Pricing and Limitations

The free templates are genuinely free to use but come with a mandatory credit link in the footer. To remove this attribution and unlock premium features like a working PHP/Ajax contact form and premium support, you must purchase a Pro version. This model allows for rapid prototyping and deployment with a clear upgrade path for more professional or feature-rich applications.

Website: BootstrapMade

10. HTML5 UP

HTML5 UP is a fantastic resource for developers and technically-savvy marketers looking for landing pages free templates with no strings attached. Unlike platform-based builders, it offers a collection of fully responsive, clean HTML5 and CSS3 site templates. This approach grants users complete control over the code, allowing for deep customization and deployment on any hosting provider without being tied to a specific ecosystem.

Key Features and Use Cases

The platform is perfect for projects where you need a quick, lightweight, and professional-looking single-page site. The templates are built with clean, modern code, making them easy to adapt for product showcases, personal portfolios, or event announcement pages. Since you get the source files, you can integrate them with any backend or CMS, offering unlimited flexibility for custom projects.

• Best For: Developers, indie hackers, and users comfortable with HTML/CSS who want full code ownership.
• Implementation Tip: Download a template and open the index.html file in your code editor. Customizing the text and images is straightforward, even for beginners with basic web development knowledge.

Pricing and Limitations

All templates are 100% free under the Creative Commons Attribution license, meaning you must provide credit to HTML5 UP in the site's footer. This attribution can be removed for a small fee if needed. The primary limitation is the DIY nature of the process; you are responsible for editing the code, finding a web host, and deploying the site yourself, which requires some technical skill.

Website: HTML5 UP

11. Themesberg 'Landwind'

Themesberg's 'Landwind' is a free and open-source landing page template specifically for developers who prefer working with modern front-end tools. Built with Tailwind CSS and the Flowbite component library, it offers a clean, utility-first foundation for building highly customized marketing sites. It stands out by providing a robust, production-ready starting point that is both flexible and easy to extend.

Key Features and Use Cases

This template is perfect for developers building landing pages for SaaS products, open-source projects, or mobile apps. 'Landwind' comes pre-packaged with essential sections like a hero area, feature grids, pricing tables, and an FAQ accordion, all with integrated dark mode support. Because it's a code-based template, you can integrate it with any backend framework or static site generator like Next.js or Eleventy.

• Best For: Developers, SaaS companies, and startups comfortable with a Tailwind CSS workflow.
• Implementation Tip: Familiarize yourself with the Flowbite documentation to quickly add or modify UI components. The template requires a Node.js build step to compile the Tailwind CSS, so ensure your development environment is set up accordingly.

Pricing and Limitations

'Landwind' is completely free under a permissive MIT license, meaning you can use, copy, modify, and distribute it for personal or commercial projects without any attribution. The primary limitation is that it's not a drag-and-drop solution; it requires coding knowledge and a local development setup for customization and deployment. You will be responsible for your own hosting.

Website: Themesberg 'Landwind' Template

12. BootstrapDash

BootstrapDash serves as a high-quality aggregator for developers and marketers seeking landing pages free templates built specifically with the Bootstrap framework. It curates a collection of modern, responsive designs that are ready for immediate deployment. The platform stands out by providing clean, well-documented source code, making it a go-to resource for those who are comfortable with HTML/CSS and prefer the control of self-hosting.

Key Features and Use Cases

This resource is perfect for developers needing a solid foundation for a new project or marketers who have access to development resources. Each template includes user ratings and update notes, offering transparency about its quality and maintenance. The downloadable source files allow for deep customization. These templates are ideal for product showcases, app landing pages, or simple lead-generation forms where speed and reliability are key.

• Best For: Developers, SaaS companies, and digital agencies familiar with the Bootstrap framework.
• Implementation Tip: After downloading a template, open the index.html file in a code editor like VS Code. You can easily modify the text, images, and colors by editing the HTML and associated CSS files before uploading them to your hosting server.

Pricing and Limitations

All templates listed in the free section are genuinely free to download and use without any hidden costs or required subscriptions. However, the primary limitation is that you are responsible for your own hosting and deployment. This requires some technical knowledge. While the designs are professional, the visual variety is less expansive than multi-platform marketplaces since they all adhere to the Bootstrap design system.

Website: BootstrapDash Free Landing Page Templates

Top 12 Free Landing Page Templates Comparison

Your Next High-Converting Page Starts Here

Navigating the landscape of landing pages free templates can feel overwhelming, but as we've explored, the resources available are both powerful and diverse. From the visual, no-code elegance of Webflow and Wix to the integrated marketing muscle of HubSpot and Mailchimp, there's a solution tailored to nearly every skill level and business objective.

The key takeaway is that a "free" template doesn't mean a compromise on quality. The curated options, from the extensive WordPress.org directory to the developer-centric libraries like Start Bootstrap and HTML5 UP, prove that you can build a professional, high-performing landing page without a significant upfront investment. Your primary investment is the time you take to choose the right foundation and customize it to reflect your brand and campaign goals.

How to Choose Your Perfect Template

Selecting the right template goes beyond aesthetics. To make an effective choice, consider these critical factors based on the tools we've covered:

• For Speed and Simplicity: If you need a beautiful, single-page site launched in minutes, Carrd is an unparalleled choice. Its focused approach eliminates complexity, making it ideal for validation, personal portfolios, or event sign-ups.
• For Marketing Integration: If your landing page is a core part of a larger marketing ecosystem, platforms like HubSpot and Mailchimp are the logical choice. Their native integrations with CRM and email marketing tools streamline lead capture and nurturing, saving you valuable time.
• For Ultimate Customization (No-Code): For those who want deep design control without writing code, Webflow offers a powerful visual canvas. It provides the flexibility of custom development with the accessibility of a drag-and-drop builder.
• For Full-Stack Developer Control: If you are comfortable with HTML, CSS, and JavaScript, resources like BootstrapMade, Themesberg, and BootstrapDash offer modern, well-documented templates. These provide a robust starting point for building a completely custom and optimized experience.

Final Considerations for Success

Remember, the template is just the starting point. The real conversion power comes from your content, your offer, and your understanding of the user journey. Once your page is live, focus on A/B testing headlines, calls-to-action, and imagery to continuously improve performance. Ultimately, the goal of a well-designed landing page is to convert visitors into leads or customers. Discover how to increase e-commerce conversion rate with smart tactics and maximize your results.

Armed with these resources and a strategic mindset, you're now equipped to move from idea to execution. The perfect free landing page template is waiting for you to bring your next big campaign to life.

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